Animal Welfare Project

Identity / Campaign

2023
The new project, led by AFCD, aims to unite people in advocating for animal welfare, focusing on the four aspects of healthcare, diet, living conditions and exercise, actively promoting the value of "duty of care to animals".

As part of the design team in the project, the primary role involves proposing visual concepts, storytelling, cooridnating with photographers, producer and production teams, and handling ad placement design during the post-production stage.

Client: Agriculture, Fisheries and Conservation Department

Creative Director: Leumas To
Art & Graphics: Sharon Ng, Chloe Poon
Photographer: Leung Mo
Producer: Victor Wong

Project at Jervois One



Tuesday Oct 5 2021