Full House Denim & Workshop

Identity

2020
Full House Denim & Workshop is a local Hong Kong original denim brand that offers garment, tailor-made jeans, workshops, and more.

In its rebranding initiative, it went beyond simply refreshing its logo and label, placing a strong emphasis on enhancing its brand story and reinforcing its core values to build a stronger identity.

Client: Full House Denim & Workshop

Part of Photos by Full House Denim & Workshop


Branding Design

Emblematic of the knight-like spirit with undertones of valor and power, the flag symbols are pervasive in the classic American Western cowboy iconography. To accentuate the spirit and cultural heritage of American denim style, the symbolic elements have been infused into typogrpahy, enriching the entire logotype.



Colour Palatte


Graphic Elements with Illustration

The key elements of Full House Denim & Workshop — original garment and customer clothing



Tuesday Oct 5 2021