1 CCC/Pop/Up/Space / 2 MOViE MOViE Moments Pop-up Exhibition / 3 Cinema Quintet: Film With the 5 Directors / 4 Hong Kong Design Centre Annual Report 2021
– 2022 / 5 RFHK Summer Camp 2023 / 6 Secret Language / 7 Llisten to Our Voices / 8 UPPERCITY | Hong Kong Footbridge Observation and Imagination / 9 Animal Welfare Project / 10 Full House Denim & Workshop / 11 Hoo Hey How / 12 The Homesick Recipe @Food.cations / 13 Nearby / 14 dream archive

Full House Denim & Workshop
Identity2020
Full House Denim & Workshop is a local Hong Kong original denim brand that offers garment, tailor-made jeans, workshops, and more.
As part of the rebranding, the primary focus is on redesigning the label to highlight the brand characters with vintage american style and tailor-made jeans. The new label design incorporates illustrations and typography to define the brand identity.
Client: Full House Denim & Workshop
As part of the rebranding, the primary focus is on redesigning the label to highlight the brand characters with vintage american style and tailor-made jeans. The new label design incorporates illustrations and typography to define the brand identity.
Client: Full House Denim & Workshop

Branding Design
Emblematic of the knight-like spirit with undertones of valor and power, the flag symbols are pervasive in the classic American Western cowboy iconography. To accentuate the spirit and cultural heritage of American denim style, the symbolic elements have been infused into typogrpahy, enriching the entire logotype.

Graphic Elements with Illustration
The key elements of Full House Denim & Workshop — original garment and customer clothing


