Full House Denim & Workshop

Identity

2020
Full House Denim & Workshop is a local Hong Kong original denim brand that offers garment, tailor-made jeans, workshops, and more.

As part of the rebranding, the primary focus is on redesigning the label to highlight the brand characters with vintage american style and tailor-made jeans. The new label design incorporates illustrations and typography to define the brand identity.

Client: Full House Denim & Workshop


Branding Design

Emblematic of the knight-like spirit with undertones of valor and power, the flag symbols are pervasive in the classic American Western cowboy iconography. To accentuate the spirit and cultural heritage of American denim style, the symbolic elements have been infused into typogrpahy, enriching the entire logotype.


Graphic Elements with Illustration

The key elements of Full House Denim & Workshop — original garment and customer clothing




Tuesday Oct 5 2021