Hoo Hey How

Identity / Packaging / Product

2022
Hoo Hey How (Fish-Prawn- Crab) is a popular Chinese and Vietnamese gambling dice game played during Lunar New Year. People could enjoy the gaming moment with family and friends in gathering.

By challenging traditional colour conventions while preserving the unique features of Hoo Hey How, we have created a visually striking and rejuvenated version. The selected colour palatte cooly infuses a warm Lunar New Year, and the dice feature a marble-like texture combined with minimalist illustrated engraving, offering users with a distinctive sensory experience.


Identity: Kavieng Cheng, Svenja Tong, Sharon Ng
Type Design: Svenja Tong
Illustration: Sharon Ng
Layout Design: Kavieng Cheng
Photography: Sharon Ng, Kavieng Cheng

Instagram @hooheyhow.hk



Tuesday Oct 5 2021